Comfort King Mascot Rebrand

Steam helped Comfort King Mattress Factory rebrand their 3D mascot, Comfy. Shot 4K footage that was stabilized and colored. Comfy was created in 3D and animated through use of a cage. The new look uses a less organic design and focuses on a more cartoonish style. His face was animated in After Effects and composited. The new crown is fancier and more dynamic that in the past.